1. The Problem They’re Solving

India’s political ecosystem suffers from a massive data disconnect between elected officials and their voters. While candidates spend heavily during elections, they lack year-round tools to listen to constituents, resolve grievances, analyze voter trends, and build personalized engagement at scale. For most politicians, voter outreach remains manual, inconsistent, and reactive.

Nearnay solves this by building a voter relationship management platform (VRM) that empowers politicians to gather data, run AI-powered campaigns, and maintain 24/7 voter connections — creating always-on political intelligence infrastructure.

2. How Big Is the Market?

India has over 3 million elected representatives across local, state, and national levels, and 950 million+ registered voters. Add to this the political operatives, campaign managers, media agencies, and consulting firms who support them — and the addressable market for political SaaS becomes massive.

Globally, the political tech software market is poised to exceed $15 billion by 2030, with India emerging as a high-growth zone due to rising digitization of governance and campaigning. Nearnay is aiming to be the Salesforce of Indian politics, offering recurring SaaS, data, and agent infrastructure for every elected official.

3. The Technology We’re Building

Nearnay is a modular political intelligence suite made up of:

• Voter Relationship Manager (VRM) – A dynamic CRM with voter data, segmentation, grievance logging, and issue tracking

• AI Agent Campaign Manager – Automatically crafts personalized content, replies to queries, and manages outreach via WhatsApp, email, and social media

• Analytics & Sentiment Dashboard – Tracks political engagement, resolves grievances, maps constituency trends, and recommends data-backed decisions

• Survey & Polling Engine – Gathers live feedback from constituents using multilingual, mobile-friendly survey funnels

• Volunteer & Worker Portal – Helps coordinate on-ground campaigns, distribute materials, and manage booth-level operations

• Constituency Automation Tools – Automated birthday wishes, event reminders, complaint escalations, and micro-targeting campaigns

All modules are powered by AI and LLMs, designed to run on web + mobile with offline sync capability in rural zones.

4. How Supernova Transformed Their Business

Nearnay entered Supernova with a strong vision but fragmented execution. Through the Supernova studio model, we:

• Refined the product modules and user journeys based on real political office workflows

• Built a scalable tech architecture to support thousands of concurrent politicians, voters, and staff

• Created a data playbook for voter scraping, enrichment, and segmentation using publicly available and partner APIs

• Developed AI agents for automated responses, content generation, and political messaging

• Positioned Nearnay as a non-partisan, infrastructure-grade platform for leaders across the spectrum

• Delivered GTM tools, branding, and channel partnerships to drive political onboarding at scale

With Supernova’s end-to-end support, Nearnay transitioned from a campaign tool to a governance-enablement platform.

5. Future Outlook

Nearnay is building the foundational stack for political offices in the AI age. As elections become more data-driven and voter expectations rise, politicians will need platforms like Nearnay to manage outreach, analyze public opinion, and deliver measurable outcomes.

Future roadmap includes:

• Regional language AI agents

• Political fundraising infrastructure

• Legislative tracking and citizen bill summaries

• Predictive election modeling

With the potential to expand into over 100 countries with democratic governments, Nearnay is set to become the global standard for AI-powered political relationship management.